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Social Marketing for Realtors Is the Top Real Estate Prospecting

To succeed in real estate sales these you have to be more than an order-taker, when you can't stand on the street corner and take loan apps from car have to build a large following.

A large following, also known as a large database of potential clients, or a large circle of influence, takes time and strategy. Here is a high-level look at one such strategy:

Micro-niche yourself.

Become known in your niche. Become known by:

Blogging about your niche,

Contributing articles across the internet, in local publications, and for other local interest groups about your niche,

Door knocking, cold calling, networking, or other traditional prospecting means...within your niche,

Doing traditional "farming" in your niche,

Advertising in your niche,

Listing in your niche,

Holding open houses in your niche,

Create events and opportunities to stand out in your niche,

Show up at events where your niche could be a focal point,

Then monetize your efforts by getting email addresses from those people you meet, along with permission to send them information. Follow through with consistent, HIGH VALUE content that's important to them, not to you.

You'll want to systematize these efforts as much as possible. For instance, the follow-up can be systematized with a good auto-responder. Consider working with an inexpensive service provider, like , where you can find highly competent social marketing specialists for as low as $4/hour. They can post your blogs and articles, as well as update your Facebook, Twitter, and other social pages.

By the Way, What Is a Micro-Niche?

Examples include: Downtown condos. Oceanfront vacation homes. The [name of your own] neighborhood. Senior communities. Classic old homes. Horse properties. Urban farms. Bohemian neighborhoods. Etc.

How do you pick a niche?

Pick a niche that you know well or want to know well, then steep yourself in it. If you aren't going to be able to do that for your niche, pick a different niche.

Picking a niche is part science, part intuition. For instance, you'll want to pick a niche that will be profitable for you. If there are only 100 urban farm type properties in your community, that niche won't make you rich. If you've lived in a community all your life, chances are that would be a good niche for you, as long as there are enough properties to provide you with a good living.